Apple Inc. started taking orders for its new smartwatch on Friday, but supply constraints mean some consumers won’t get their hands on the product for nearly two months.
In the afternoon, some stainless steel models weren’t available until later in November. And some high-end models are limited to the point that Apple has listed them as “currently unavailable.” This includes an $ 899 model in silver titanium with a leather strap, as well as a black titanium model with a silicone strap. The models manufactured in partnership with Hermès see their deliveries delayed until the end of November or the beginning of December.
The Apple Watch Series 7, which was unveiled in mid-September, became available for pre-order at 8 a.m. New York time, and the product is expected to hit stores on October 15. In a few minutes, it was difficult to have the watch delivered. Dated. Customers ordering stainless steel models and other versions have been told it won’t arrive until November.
The Series 7 line, which is available in larger sizes of 41 millimeters and 45 millimeters, suffered production issues, Bloomberg reported in August. And when Apple didn’t initially give a release date when the watch unveiled last month, it rekindled fears about manufacturing issues. Apple announced the October 15 release earlier this week, but current delivery delays suggest its supplies remain limited.
The Apple Watch isn’t the only new product to be strained ahead of the holiday season. Buyers who order iPhone 13 Pro and iPhone 13 Pro Max models also see shipping dates sliding through November. The same goes for the new iPad mini models. Apple also faced supply shortages for its AirPods Max headphones last year.
The watch was unveiled alongside the iPhone 13, which went on sale last month. Buyers will still be able to find watches in stores when the Series 7 hits retailers within a week. Apple sometimes withholds supply from physical outlets so the shelves aren’t empty at launch.
This holiday shopping season is a critical time for Apple. The company could generate nearly $ 120 billion in the December quarter, analysts estimate, up 7% from the previous year.
Apple is also offering more aggressive promotions this year, which could boost demand. The company is offering up to $ 270 to users who trade with a latest generation Apple Watch, and wireless carriers such as T-Mobile US Inc. have made deals that in some cases can cover the full cost of a new iPhone.
Summary of the news:
- Low supply of the new Apple Watch resulting in long queues
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